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Shadow Etail is one of the fastest growing D2C companies from South India, founded by Santhosh in 2016, is a House of D2C Brands owning and manufacturing multiple brands ranges including Auto care, Home care, Health and beauty, personal care, and pet cosmetics. Dealing with a wide range of products, the company embraces 25 trademarks across multiple categories.

Some of their most well-known brands cover TOM CAT, BOBCAT, HAPPYNIGHTS, GECKO, LUBPIZAP, HOLA COSMETICS & HOLA BABY, SENSEI CLUB, HAPPY HIPPO, MINIMALIST, FIN PHAPM. They aim to be one of the largest D2C brands in India by the year 2025 with revenues of 100 Crores.