Shadow Etail is a House of Brands embracing multiple brands under a single umbrella in Auto Care, Home Care, Health & Beauty, Pet Care & Personal Care. 

Achieved Premium Level on Amazon Marketplace for Outstanding performance in 2023

We’re one of the fastest-growing D2C (Direct to consumer) companies in Southern India. Based out of Coimbatore (Manchester of South India), we feel happy to share our amazing range of worthy and affordable products capable enough to serve the need of multiple categories and banged the position in the top 10 best sellers on Amazon. We achieved the top ranking in the hearts of our more than 5,000,00 customers in India.

We thrive on equal opportunities for everyone with Cruelty-free products with Consumer-centric and Socially conscious brands. Shadow Etail’s vision is to assure every household in India uses at least 1 of our affordable products across multiple segments. We aim to be one of the largest D2C brands in India by the year 2025 and touch revenues of 100 Crores. We have close to 100 products under the pipeline to launch by end of the year 2023.

What we are all about?

Shadow Etail


We the team of Shadow Etail are a house of brands with a unique strategic approach to have lifestyle based utility driven niche products in multiple segments. Started in a small office of 60 sqft on the 4th floor of a building in Chennai to grow into a company spread across 10 states with a turnover of 10 crores and growth factor of 2X every year, Shadow Etail has come a very long way. We thank all our customers who have supported us all the way. We deal in a wide range of niche products & have close to 25 trademarks across multiple categories of repellents, electronics, bags, toys, cosmetics & medicines. The list of our well-known brands includes TOM CAT, BOBCAT, HAPPY NIGHTS, MAMA QUILLA, MINIMALIST, FIN PHARM, GECKO, LUBRIZAP, GERMINOX, COMMANDO, ROYAL HERITAGE, MAHARISHI, HOLA COSMETICS, HOLA BABY, NINTH RAY & HAPPY HIPPO (pet cosmetics). New brands under launch stage are TINY DINO & SENSEI CLUB. Shadow Etail is also in E-com distributorship of other brands such as OPA TOYS. We offer trusted same-day shipping for all products from our secured warehouses located in Bangalore (KA), Coimbatore (TN), Gurgaon (Delhi), Mumbai (Maharashtra), Noida (UP), Ahmedabad (Gujarat), Hyderabad (Telangana), and Vizad (Andhra Pradesh). Shadow Etail products are available on multiple e-commerce marketplaces like AMAZON, FLIPKART, MEESHO, JIO MART, AMAZON GLOW ROAD, DMART, METRO, BIG BASKET, LULU ONLINE and also their own website – www.shadow Shadow Etail products will soon be available globally in Middle East (UAE), Singapore, Australia & Germany.


Shadow Etail, India’s Leading House of D2C Brands is a socially inclusive company. The company strives to achieve this in 3 ways.

1. All of Shadow Etail Brands and Products are environmental friendly and are manufactured in strict conditions to ensure they are safe to people who are using them and to animals involved.
2. Shadow Etail currently employs 30% special needs women in their processes and is working towards increasing this to over 50% of their total workforce.
3. Shadow Etail’s owns Fin Pharm pharmacy a community based pharmacy which operates on a no profit basis to cater to the needs of customers in Coimbatore and Tamilnadu. Currently more than 10,000 customers benefit from the Fin Pharm pharmacy monthly.

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